Wine delivery e-commerce is quietly developing, trying to occupy the market by immediately meeting the needs of users.

Jingdong Wine World, Wine convenience, Wine Fast and other wine takeout e-commerce in the wine category are liquor, beer, wine and other categories covered, in addition to the main core advantage is fast delivery, Jingdong wine world 29 minutes, wine convenience 20 minutes, wine small two 25 minutes, wine fast to 29 minutes, It is difficult to play a differentiated advantage in the platform category and commodity quality of wine takeout e-commerce tries to use rapid and instant distribution to mine user demand scenarios and meet user consumption needs.

In 2021, Meituan also joined the wine delivery market and launched an independent wine delivery business brand "Wai Ma Drinks Delivery (歪馬送酒)". Wai Ma focus on the wine market, through the pre-warehouse + center warehouse, platform self-management model to provide users with alcohol services, its main promotion of the advantages of 25 minutes delivery, overtime compensation, free delivery fees and authentic fidelity, the category covers beer, foreign wine, white wine, red wine and beverages.

When it comes to the advantages of Meituan's wine buying and delivery business, the service ability and experience of local life are its trump card. Supply chain resources, warehousing and distribution capabilities, and user big data are sufficient to ensure that Meituan can quickly reach a certain business scale after entering the wine and hydropower business, and carry out business service model verification and optimization iteration.

However, there are still many challenges for alcohol take-out e-commerce, after all, the more high-frequency fresh e-commerce has not yet had large-scale profitable players. Alcohol consumption user audience is relatively focused, and belongs to low-frequency consumer demand, the price system is also relatively stable, at the same time, consumers' awareness and habits of alcohol consumption are still dominated by offline business, online platform as a supplementary stage.

For all players, the market size and growth space of alcohol consumption is very considerable, and the gross profit of alcohol products is high, and there is room for exploration. However, Jingdong Meituan and other giants joined the market, and the situation of vertical wine and hydropower merchants has been difficult.